REEFが来たる2月14日（火）〜16日（木）のインタースタイルに出展いたします。会場では2017 SPRINGのメンズアパレル、フットウェアの最新コレクションに加え、渡辺真史氏とのコラボラインM.W FOR REEF、今春に新発売となるレディースサンダルREEF ESCAPEもご覧になれます。こちらはキャンペーンにアメリカのティーンに絶大な人気を誇るポップスターであり、女優のヘイリー・ステインフェルドを起用し、本国でも大きな話題を呼んでおります。つきましては皆様のご来場を社員一同心よりお待ち申し上げます。
It’s called a surgical strike for a reason. You spot the perfect swell with the perfect conditions on the forecast. The kind you know is going to light up that magical wave you’ve been dreaming of. As the days tick by, the anticipation builds. Checking the conditions goes from daily to eventually hourly. Countless phone calls and text messages are exchanged. Finally, it’s on, get the engines running! Episode 9 of #justpassingthrough is the result of one such occasion, when the stars aligned for Taylor Knox and Mitch Crews in Baja, Mexico.
This summer, Reef Ambassadors Victoria Vergara, Mike Lay and Anna Ehrgott and Reef We Heart made a trip to Greece and helped Armando Aid create and fund education programs, build schools and buy materials for Oinofyta Refugee Camp. Through education and routine it may be possible to give a little hope to an entire generation of young Syrian, Afghani and other Middle Eastern children, a future to aim for and dreams to dream. The $10,000 donation from Reef will finish the school building project as well as fund a school for the Ritsona Refugee Camp.
“I think it’s a sign of hope, this camp. This isn’t the end game for them. They didn’t walk for hundreds and thousands of miles to be in this camp. But this is where they are and it’s amazing to see the good work that some of the people are doing here and the good work they are doing themselves to make this into somewhere safe and comfortable to live.”
We Heart is designed to help those in need where REEF and its global Ambassadors travel and surf, from our own coastal communities to those in the developing world. Join #ReefWeHeart and inspire communities all over the world that share in REEF’s vision.
Episode 8 takes us deep into Russia’s Kamchatka Peninsula with Cyrus Sutton in hopes of scoring a mysterious wave he discovered on a previous expedition a few years back. From bears to poachers, ex-soviet helicopters and a seemingly ideal swell in the forecast, Cyrus along with #ReefAdventureSeeker Anna Ehrgott and photographer Dylan Gordon put their lives on the line for a taste of perfection. This is #justpassingthrough at its finest.
Just Passing Through another coast on the map, and soaking in the discovery of a place suspended in time. Reef ambassadors Mike Lay, Mitch Crews, Evan Geiselman, Paige Maddison, Victoria Vergara and Tia Blanco get lost in translation as they explore new coasts from Lisbon to Berlengas. Diverse in their personalities and passions, they all find solace in just passing through the open-ended adventure of the Western Shores and reward in the bounty of the Atlantic.